Network Marketing is a Distribution system , which channels goods or services from the manufacturer to the consumer through a "network"
of independent business partner or Consultants. It's a wonderfully effective system that cuts out the "middleman" found in most industries.
WESTCOAST -----> WESTCOAST BUSINESS OWNER ---------> CONSUMER'S
Traditional marketing moves products from the manufacturer to stockist, wholesalers, distributor and retailers before ever
reaching the consumer.
COMPANY ---> STOCKIST ---> DISTRIBUTOR -----> WHOLESALER -----> RETAILER ----> CONSUMER'S
In Network Marketing, all of these "middlemen," manufacturer to stockist, wholesalers, distributor and retailers , are replaced with independent business partner or Consultants.
who distribute the same products throughout their own network of consumers. This way, the large profit that would normally go to the
manufacturer to stockist, wholesalers, distributor and retailers goes to the independent distributors.
traditional retailers/brand's are known to spend 25–35% amount of every sales on advertising, media and other promotions,
while network marketing uses those same costs/amount to reward individuals for "word-of-mouth" promotion.
Because Network marketing relies on developing and keeping trusted relationships, the product quality and service is often much higher than standard traditional retail brands.